In the ever-evolving world of SUVs, a new player has emerged to challenge the status quo. The 2025 GWM Tank 300 Diesel, a rugged and capable off-road SUV from Chinese automotive giant Great Wall Motors (GWM), is making waves in the Australian market. With its combination of attractive pricing, impressive features, and the backing of a global automotive powerhouse, the Tank 300 Diesel is poised to shake up the competitive SUV segment. As we delve into the details of this newcomer, we’ll explore how it stacks up against its rivals and what its entry means for the future of SUVs in Australia.
The GWM Tank 300 Diesel: A Closer Look
Design and Exterior
The GWM Tank 300 Diesel brings a fresh aesthetic to the mid-size SUV segment. With its boxy, rugged design language, it strikes a balance between retro charm and modern functionality. The vehicle’s dimensions – 4760mm long, 1930mm wide, and 1903mm tall, with a wheelbase of 2750mm – place it squarely in the mid-size SUV category, offering ample space for passengers and cargo alike.
Key exterior features include:
- Bold, upright grille with prominent GWM badging
- LED lighting for both headlights and taillights
- Muscular wheel arches housing 17-inch alloy wheels (18-inch on higher trims)
- Short front and rear overhangs for improved approach and departure angles
- Roof rails for added practicality
- Available panoramic sunroof on higher trim levels
The Tank 300 Diesel’s design is a clear nod to iconic off-roaders like the Jeep Wrangler and Mercedes-Benz G-Class, but with a modern twist that sets it apart in the crowded SUV market.
Interior Comfort and Technology
Step inside the Tank 300 Diesel, and you’re greeted with an interior that punches above its price point. GWM has clearly put thought into creating a space that feels premium without breaking the bank. The cabin boasts:
- A spacious layout with comfortable seating for five adults
- High-quality materials, including leatherette upholstery as standard and genuine leather on higher trims
- A clean, modern dashboard design centered around a large touchscreen interface
- Ample storage spaces throughout the cabin
- A generous boot capacity of 627 liters, expandable to 1,710 liters with the rear seats folded
The technology package is where the Tank 300 Diesel really shines, offering features that were once the domain of much more expensive vehicles:
- A 12.3-inch central touchscreen infotainment system
- A 12.3-inch digital instrument cluster
- Wireless Apple CarPlay and Android Auto compatibility
- Built-in satellite navigation
- A premium 8-speaker audio system (9-speaker system on higher trims)
- Wireless phone charging
- Multi-zone climate control
- 360-degree camera system
- Over-the-air update capability for continuous improvement
Performance and Powertrain
Under the skin, the GWM Tank 300 Diesel is built to deliver a compelling driving experience both on and off the road. The heart of this new variant is a 2.4-liter turbo-diesel four-cylinder engine, which offers:
- Power output: 135kW @ 3600rpm
- Torque: 480Nm @ 1500-2500rpm
- 9-speed automatic transmission
- Selectable four-wheel drive system with low-range gearing
This powertrain configuration allows the Tank 300 Diesel to achieve:
- A braked towing capacity of 3,000kg (up from 2,500kg in petrol and hybrid variants)
- Improved fuel efficiency compared to petrol models (official figures yet to be released)
- Competitive acceleration, though exact 0-100km/h times are yet to be confirmed
The Tank 300 Diesel also boasts impressive off-road credentials:
- 224mm of ground clearance
- Approach angle: 33 degrees
- Departure angle: 34 degrees
- Breakover angle: 23.1 degrees
- Wading depth: 700mm
These figures put the Tank 300 Diesel in good company among dedicated off-road SUVs, making it a versatile choice for adventurous buyers.
Safety and Driver Assistance
GWM hasn’t skimped on safety features, equipping the Tank 300 Diesel with a comprehensive suite of active and passive safety systems:
- Autonomous emergency braking (AEB) with pedestrian and cyclist detection
- Adaptive cruise control with stop & go functionality
- Lane departure warning and lane keep assist
- Blind-spot monitoring
- Rear cross-traffic alert
- Traffic sign recognition
- Driver attention monitoring
- Front and rear parking sensors
- Seven airbags, including a center airbag between the front seats
While the diesel variant hasn’t been specifically tested, it’s worth noting that the petrol Tank 300 received a 5-star ANCAP safety rating in 2023, which bodes well for the safety credentials of the diesel model.
Pricing and Value Proposition
Perhaps the most talked-about aspect of the GWM Tank 300 Diesel is its pricing strategy. According to leaked information published on industry pricing guide Redbook, the diesel variant is set to slot between the existing petrol and hybrid models in terms of pricing:
- Tank 300 Diesel Lux: $49,490 drive-away
- Tank 300 Diesel Ultra: $53,490 drive-away
To put this in perspective, let’s compare it to the current Tank 300 lineup (including current special offers valid until March 31, 2025):
- Tank 300 Lux Petrol: $45,990 drive-away
- Tank 300 Ultra Petrol: $49,990 drive-away
- Tank 300 Lux Hybrid: $50,990 drive-away
- Tank 300 Ultra Hybrid: $55,990 drive-away
This pricing strategy positions the diesel variant as a compelling option for buyers looking for the torque and efficiency benefits of a diesel engine without the significant price premium often associated with diesel models in this segment.
When compared to other diesel SUVs in the Australian market, the Tank 300 Diesel’s value proposition becomes even clearer:
- Isuzu MU-X LS-M 4×4: Starting from $54,900 plus on-road costs
- Toyota Fortuner GX: Starting from $49,715 plus on-road costs
- Mitsubishi Pajero Sport GLX: Starting from $47,940 plus on-road costs
The Tank 300 Diesel’s drive-away pricing puts it in a highly competitive position, especially when considering its generous standard equipment list.
Market Impact and Industry Reactions
The entry of the GWM Tank 300 Diesel into the Australian market has not gone unnoticed by industry experts and competitors alike. Its combination of features, capability, and most importantly, price, has the potential to significantly disrupt the current SUV landscape.
Expert Opinions
Dr. Sarah Chen, Lead Automotive Analyst at GlobalTech Research, comments: “The GWM Tank 300 Diesel represents a significant milestone in the Australian SUV market. Its pricing strategy could be the tipping point that brings premium features and serious off-road capability to a broader audience, challenging the notion that such vehicles are out of reach for the average consumer.”
John Smith, Editor-in-Chief of Australian 4×4 Monthly, adds: “What’s particularly impressive about the Tank 300 Diesel is not just its price, but the level of technology and capability GWM has managed to include. It’s a package that could make many potential buyers of established off-road brands think twice.”
Competitor Responses
While official responses from competitors have been muted, industry insiders suggest that other manufacturers are closely watching the reception of the Tank 300 Diesel. There’s speculation that we might see price adjustments or feature enhancements from other brands in the coming months as they seek to maintain their market share.
Toyota, in particular, may feel the pressure to respond. The Fortuner has been a popular choice in the diesel SUV segment, but the Tank 300 Diesel’s pricing and feature set could attract buyers who previously saw Toyota as their go-to brand for reliability and value.
Consumer Reactions
Early consumer reactions to the Tank 300 Diesel have been largely positive. On various Australian car forums and social media platforms, potential buyers have expressed excitement about the vehicle’s value proposition.
Sarah Thompson, a Sydney-based outdoor enthusiast considering her first serious off-roader, shared: “I’ve been saving up for a capable 4×4, and the Tank 300 Diesel might just be it. The price is right, and it seems to have all the features I need for weekend adventures without breaking the bank.”
However, some consumers have expressed caution, citing the relative newness of the GWM brand in Australia. James Wilson, a Melbourne-based engineer and long-time 4×4 owner, noted: “The specs look great on paper, but I’d want to see some long-term reliability data before making the switch. Established brands like Toyota and Isuzu have a proven track record in harsh Australian conditions, which counts for a lot.”
The Bigger Picture: SUV Market Trends in Australia
The launch of the GWM Tank 300 Diesel comes at a crucial time for the SUV market in Australia. SUVs continue to dominate new car sales, with a growing interest in capable off-road models that can serve as both daily drivers and weekend adventure vehicles.
Current SUV Landscape
As of early 2025, SUVs account for approximately 55% of new car sales in Australia, up from 50.6% in 2022. This growth has been driven by a combination of factors:
- Increased model variety across various price points
- Improvements in fuel efficiency and performance
- Growing consumer preference for higher riding vehicles
- Advancements in safety technology
Within the SUV segment, there’s been a notable trend towards more capable off-road models, even among buyers who may never take their vehicles off the tarmac. This “aspirational off-roader” market is precisely where the Tank 300 Diesel aims to make its mark.
Shifting Consumer Preferences
Australian car buyers are increasingly looking for vehicles that offer:
- Versatility: The ability to handle both urban commutes and weekend getaways
- Technology: Advanced infotainment and safety features
- Efficiency: Better fuel economy without sacrificing performance
- Value: More features and capability for their money
The GWM Tank 300 Diesel seems well-positioned to capitalize on these trends, offering a compelling package that ticks many of these boxes at a competitive price point.
The Rise of Chinese Brands
The success of the Tank 300 Diesel could also accelerate the broader acceptance of Chinese automotive brands in Australia. While brands like GWM, MG, and BYD have made significant inroads in recent years, there’s still some hesitation among some buyers.
However, as these brands continue to offer high-value propositions and improve their after-sales support and dealer networks, perceptions are rapidly changing. The Tank 300 Diesel, with its combination of style, capability, and competitive pricing, could be a flagship product that further legitimizes Chinese brands in the eyes of Australian consumers.
GWM: A Rising Force in the Global Automotive Industry
To understand the significance of the Tank 300 Diesel’s entry into the Australian market, it’s worth taking a closer look at GWM and its global ambitions.
Company Background
Great Wall Motors, founded in 1984, has grown from a small truck manufacturer to one of China’s largest automotive companies. The company’s global ambitions became clear in the early 2010s when it began expanding into international markets.
Key milestones in GWM’s history include:
- 2006: Became the first Chinese automaker to be listed on the Hong Kong Stock Exchange
- 2011: Launched its first passenger car export to Europe
- 2016: Established a research and development center in Japan, focusing on electric vehicles and autonomous driving technology
- 2020: Acquired General Motors’ manufacturing facility in Talegaon, India, signaling its intent to enter the Indian market
- 2021: Launched the Tank brand as a premium SUV sub-brand
Technology and Innovation
GWM’s commitment to research and development is evident in its substantial investments in new technologies. The company has developed its own modular platforms for both conventional and electric vehicles, allowing for rapid development of new models across its various brands.
The Tank 300 Diesel benefits from this focus on innovation, incorporating technologies developed across GWM’s global R&D network. This includes advanced driver assistance systems, efficient powertrains, and robust off-road capabilities.
Global Expansion Strategy
The launch of the Tank 300 Diesel in Australia is part of GWM’s broader strategy to expand its presence in key international markets. By offering high-value propositions like the Tank 300, GWM aims to challenge established players and capture market share in the highly competitive SUV segment.
Jack Zhang, GWM’s International Marketing Director, has stated: “Australia is a key market for GWM’s global expansion plans. The Tank 300 Diesel represents our commitment to offering Australian consumers vehicles that combine advanced technology, genuine capability, and outstanding value.”
Detailed Comparison: GWM Tank 300 Diesel vs. Key Competitors
To truly understand the Tank 300 Diesel’s position in the market, it’s worth comparing it directly to some of its key competitors in the mid-size diesel SUV segment.
GWM Tank 300 Diesel vs. Isuzu MU-X LS-M 4×4
- Pricing:
- Tank 300 Diesel Lux: $49,490 drive-away
- Isuzu MU-X LS-M 4×4: $54,900 plus on-road costs
- Engine:
- Tank 300: 2.4L turbo-diesel, 135kW/480Nm
- MU-X: 3.0L turbo-diesel, 140kW/450Nm
- Transmission:
- Tank 300: 9-speed automatic
- MU-X: 6-speed automatic
- Fuel Efficiency:
- Tank 300: TBC
- MU-X: 7.8L/100km combined
- Towing Capacity:
- Tank 300: 3,000kg
- MU-X: 3,500kg
- Key Features:
- Both offer comprehensive safety suites
- Tank 300 has a larger infotainment screen (12.3″ vs. 9″)
- MU-X offers seven seats vs. Tank 300’s five
GWM Tank 300 Diesel vs. Toyota Fortuner GX
- Pricing:
- Tank 300 Diesel Lux: $49,490 drive-away
- Toyota Fortuner GX: $49,715 plus on-road costs
- Engine:
- Tank 300: 2.4L turbo-diesel, 135kW/480Nm
- Fortuner: 2.8L turbo-diesel, 150kW/500Nm
- Transmission:
- Tank 300: 9-speed automatic
- Fortuner: 6-speed automatic
- Fuel Efficiency:
- Tank 300: TBC
- Fortuner: 7.6L/100km combined
- Towing Capacity:
- Tank 300: 3,000kg
- Fortuner: 3,100kg
- Key Features:
- Tank 300 offers more advanced infotainment system
- Fortuner provides seven seats vs. Tank 300’s five
- Both offer comprehensive off-road capabilities
GWM Tank 300 Diesel vs. Mitsubishi Pajero Sport GLX
- Pricing:
- Tank 300 Diesel Lux: $49,490 drive-away
- Pajero Sport GLX: $47,940 plus on-road costs
- Engine:
- Tank 300: 2.4L turbo-diesel, 135kW/480Nm
- Pajero Sport: 2.4L turbo-diesel, 133kW/430Nm
- Transmission:
- Tank 300: 9-speed automatic
- Pajero Sport: 8-speed automatic
- Fuel Efficiency:
- Tank 300: TBC
- Pajero Sport: 8.0L/100km combined
- Towing Capacity:
- Tank 300: 3,000kg
- Pajero Sport: 3,100kg
- Key Features:
- Tank 300 offers more advanced infotainment and driver assistance features
- Pajero Sport provides seven seats vs. Tank 300’s five
- Both offer strong off-road credentials
These comparisons highlight the Tank 300 Diesel’s competitive positioning in terms of pricing and features. While it may not lead in every category, its overall package and value proposition make it a strong contender in the segment.
The Road Ahead: Predictions and Trends
The entry of the GWM Tank 300 Diesel into the Australian market is likely to have far-reaching effects on the SUV landscape. Here are some predictions and trends to watch:
Increased Competition and Price Pressure
The Tank 300 Diesel’s aggressive pricing is likely to put pressure on other manufacturers to reconsider their pricing strategies. We may see:
- Price adjustments from competitors, particularly in the mid-range diesel SUV segment
- Introduction of new, more affordable diesel SUV models from established brands
- Enhanced feature sets in existing models to justify higher price points
Acceleration of Technology Adoption
The Tank 300 Diesel’s impressive tech features at its price point could push other manufacturers to accelerate the inclusion of advanced technologies in their more affordable models. This may lead to:
- Larger infotainment screens becoming standard across the segment
- More widespread adoption of digital instrument clusters
- Advanced driver assistance features trickling down to entry-level variants
Shift in Consumer Perceptions
The Tank 300 Diesel has the potential to change how Australian consumers view Chinese automotive brands:
- Increased acceptance of Chinese brands as legitimate competitors in the market
- Growing trust in the quality and reliability of vehicles from brands like GWM
- Shift in perception of Chinese vehicles from “budget options” to genuine alternatives to established brands
Focus on Off-Road Capability
The Tank 300 Diesel’s strong off-road credentials could reignite interest in genuine off-road capability among SUV buyers:
- Increased emphasis on 4×4 systems and off-road modes in marketing materials
- More SUVs offering features like differential locks and low-range gearing
- Growth in the “lifestyle off-roader” segment, catering to buyers who want the option of off-road adventures
Continued Growth of Diesel Options
Despite the global push towards electrification, the Tank 300 Diesel’s entry suggests there’s still a strong market for diesel SUVs in Australia:
- More manufacturers may introduce or update diesel variants in their SUV lineups
- Continued development of cleaner, more efficient diesel engines to meet emissions regulations
- Potential growth in diesel hybrid options, combining the benefits of diesel efficiency with hybrid technology
Challenges and Opportunities for GWM
While the Tank 300 Diesel presents a significant opportunity for GWM in the Australian market, the company will need to navigate several challenges to ensure long-term success:
Building Brand Trust
As a relatively new player in the Australian market, GWM will need to work hard to build trust among consumers, particularly in a segment where reliability and longevity are highly valued. Strategies may include:
- Offering comprehensive warranty packages
- Investing in after-sales support and service networks
- Encouraging and publicizing long-term reviews and owner testimonials
Managing Supply and Demand
If the Tank 300 Diesel proves popular, GWM will need to ensure it can meet demand without compromising quality. This may involve:
- Scaling up production capacity
- Optimizing supply chains to reduce delivery times
- Carefully managing inventory to avoid long wait times for customers
Adapting to Australian Conditions
While the Tank 300 Diesel has impressive specifications, GWM will need to demonstrate that it can handle the harsh and varied conditions of the Australian landscape. This may involve:
- Conducting extensive local testing and validation
- Partnering with Australian off-road experts for product development and marketing
- Offering accessories and modifications specifically tailored to Australian conditions
Navigating Regulatory Challenges
As emissions regulations become stricter globally, GWM will need to ensure the Tank 300 Diesel can meet current and future standards. This may require:
- Continuous development of cleaner diesel engine technology
- Exploration of hybrid diesel options for future models
- Clear communication about the vehicle’s environmental performance
A New Chapter in Australia’s SUV Market
The launch of the 2025 GWM Tank 300 Diesel marks a significant moment in Australia’s automotive landscape. By offering a well-equipped, capable diesel SUV at a price point that challenges established players, GWM has thrown down the gauntlet to the market leaders.
While it’s too early to declare the Tank 300 Diesel a runaway success – real-world performance, reliability, and customer satisfaction will be crucial factors – its entry into the market is undoubtedly a positive development for Australian consumers. It provides a compelling option for those looking for a capable, feature-rich SUV, potentially bringing such vehicles within reach of a much broader segment of the car-buying public.
For competitors like Toyota, Isuzu, and Mitsubishi, the Tank 300 Diesel represents a clear challenge. Their established reputations and proven reliability may no longer be enough to justify significantly higher price tags for many buyers. This competition is likely to drive innovation and potentially lead to more affordable options across the board, benefiting consumers and accelerating the evolution of the SUV market.
As Australia continues to embrace SUVs, particularly those with genuine off-road capability, vehicles like the GWM Tank 300 Diesel play a crucial role. By making advanced features and serious 4×4 credentials more accessible, they help to satisfy the growing demand for versatile vehicles that can handle both urban commutes and outback adventures.
The road ahead for GWM and the Tank 300 Diesel in Australia looks promising, but not without challenges. Building brand trust, ensuring quality and reliability, and adapting to local conditions will be key to long-term success. However, if GWM can deliver on the Tank 300 Diesel’s promising specifications and maintain its competitive pricing, it could well become a familiar sight on Australian roads and trails.
As the market evolves and more data becomes available on the real-world performance and reliability of the Tank 300 Diesel, it will be fascinating to see how this new chapter in Australia’s automotive history unfolds. One thing is certain: the age of affordable, feature-rich, and capable SUVs has arrived, and the GWM Tank 300 Diesel is leading the charge.